We live in responsive times

What is responsive web design?

Responsive web design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. A visitor opening your site on a smartphone will be shown the same site as the person opening it on their laptop but the site will have automatically reformatted to give the user an experience better suited to their device. No more having to zoom in and out to find the content you’re looking for. Responsive web design takes into account interaction too and makes your site easier to use by integrating things like touch screens to help aid navigation.

As the web continues to evolve it is becoming ever more apparent that the main driver to a website is clear, solid, valuable and shareable content. Responsive design explores the implications of limited screen sizes and ease of access, forcing us to consider our messaging and content online by adopting a ‘mobile first’ strategy.

Some interesting stats

People accessing the world wide web
1,928,169,000 – Mobile phones
272,904, 000 – Tablet devices
261,005,000 – PCs & Notebooks

Smartphone users
337,791,000 – Android
182,564,000 – iOS/MacOS
149,128,000 – Windows
29,352,000 – Others

Benefits of responsive design

Future proofing
Responsive sites work well across the multitude of existing devices on the market. A technology that will be around for some considerable time.

Better, faster, smarter user experience
Optimising your site no matter what the user chooses to view it on makes their life easier. And a happier user means a healthier business.

Cost Effective
Responsive sites take a little longer to build but they survive longer, and the unified approach means management, support and upgrades only need be applied to one place.

SEO optimised
Managing SEO for separate mobile and desktop sites is challenging and does not produce great results. In fact, Google recommends a responsive approach and prioritises them in its search results.

Improved conversion rates
An optimised and consistent site, no matter what platform it’s viewed on, provides a better and engaging experience for the user so they are less likely to go elsewhere.

The future

Responsive web design isn’t a trend any more, it’s a must. Being able to offer users an optimised browsing experience, regardless of their choice of device, means you will have expanded the reach of your service and the chances you have of engaging with new users and customers. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.

If you’re looking to future proof your website and make it responsive, please get in touch for a free consultation.

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