Image is everything
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.
So what exactly is a brand? In short: everything.
A brand represents people’s perception of a company’s customer service, reputation, advertising and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip-side of this, we all know a company that offers excellent products or services but has a bad brand due to poor customer service.
Why strong brand impacts on your business
Branding Improves Recognition
One major component of your brand is your logo. Think of how we instantly recognise the ‘tick’ of Nike. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of material and advertising. A professional logo design is simple enough to be memorable but powerful enough to give the desired impression of your company.
Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains and those reactions are very real influencers.
Branding Supports Advertising Activity
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of future customers.
Branding Builds Financial Value
A strong brand usually guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out a franchise, being perceived as more valuable will make the process advantageous for the owner of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
Branding Inspires Employees
Many employees need more than just work, they need something to work towards. When employees understand your mission, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a badge they can all wear with pride.
Branding Generates New Customers
Branding enables your company to get referral business. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
The most profitable companies, small and large, have a single thing in common; they have established themselves by building a strong brand image.
Let us help you build a strong brand and contact us today.